PwC MSME Survey 2020
About the MSME business survey
1,629
Key decision
makers in the
MSME sector
surveyed with
annual sales
turnover ranging
from N5 million and
above
20+
20+ questions
primarily via online
survey. Case
studies
developed/conduct
ed via face-to-face
interviews and e-
mails
2019
Survey conducted
between August
and December
2019
29 states
Across the 6
geopolitical zones
in the country
The PwC MSME study report is the first in a series of surveys that provide insights into a range of issues
concerning SMEs in Nigeria, and the challenges impacting business growth, particularly financing, taxation issues;
and other factors - through the eyes of their CEOs.
The objective of the study is to capture the challenges the sector faces, identify opportunities to unlock growth and
investment, provide solutions, mitigate risks and assess the outlook for MSMEs across industries.
The study also includes case studies with leading SME players across various sectors, as well as interviews with
key stakeholders and experts on the sector.
PwC MSME Survey 2020
PwC
June 2020
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