Investor Presentaiton

Rapidly growing consumer base Robust adoption despite highly competitive market Ploom User Growth Ploom HTS Share of Segment High regular and exclusive usage¹) 1.2MM Doubled +45% YoY 2022 vs 2020 Growing awareness with high potential © Copyright JT 2023 Note: Based on internal estimates 1) Occasional <=50%, 50% < Regular <100%, Exclusive = 100% 2) Prompted awareness incremental growth Consumers refers to existing adult smokers or users of other heated tobacco products. Activities subject to marketing principles and local law Ploom X Awareness²) +30% Jan'23 vs Nov’21 Tobacco Investor Conference 33

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