2013 Annual Report
BUSINESS PERFORMANCE
Santander Universities
Santander Universities is a Global
Division in the Santander Group with
the purpose of supporting initiatives
focused on higher education, by
establishing partnerships and
developing relationships with
Santand
fit
fit
Client with a Fit Universitário card
universities and their value chain
(students, young professionals,
professors and staff).
Launched in 1996 under
the assumption that providing
support to higher education is
a straightforward, efficient way
of contributing with the social
and economic development,
the initiative has been
implemented in 20 countries
through a network of agreements
with more than 1,070 partner
universities, among which are 10 out
of the 13 best universities worldwide
and the 200 top universities in the
Iberian-American regions.
Santander Universities has granted
more than 100,000 scholarships in
the countries where it operates. The
Bank estimates global investments
for 2011-2015 of R$ 1.4 billion,
R$ 255 million of which is set to
be allocated to higher education
in Brazil.
In Brazil, Santander Universities
led the Bank to the top position
as the most active bank in Higher
Education. By the end of 2013, the
division had a network of agreements
with 450 universities and 325
branches inside the universities with
approximately 2 million clients.
In addition to the Bank's commercial
strategy, in Brazil the effort is guided
by the Higher Education Support
Plan (the PAES, Plano de Apoio
à Educação Superior) with focus
on the most common and relevant
topics for academia. The plan includes
four pillars: Mobility, Innovation and
Entrepreneurship, Technology Transfer
and Academic Support.
Among the main projects developed
under these four topics in 2013 are
the Santander Universities Awards
with more than 16.8 thousand
projects enrolled. The awards
exceeded R$2 million in awards
and international scholarships, plus
online courses on entrepreneurship
made available to all contenders.
G4-EC7
Another initiative that brought about
excellent results was the Programa Rio
Comunidades, geared to the training
and professionalization of people from
communities in Rio de Janeiro in areas
where the cultural group AfroReggae is
a community leader. In 2013, financial
education lectures, initiatives to support
entrepreneurship, e-learning courses,
international scholarships and
computer rooms benefited more
than 25,000 people.
In addition the Programa
Amazônia 2020, focused on
federal universities in North Brazil,
benefited more than 50,000
people since 2010, though
international scholarships, seminars
and e-learning courses. The goal
of the Program is to benefit more
than 100,000 people by 2020.
G4-EC7 G4-FS16
Private Banking
Santander Private Banking is the
Bank's unit in charge of servicing
individual clients that are worth
over R$ 3 million. Its activities
contemplate a wide range of
financial products, banking services,
tax planning and consulting services
that provide recommendations on
investments and asset allocation.
As this segment requires highly
customized services, the Bank
focuses on a close relationship
as a key element in its strategy.
To that effect, one of the initiatives
is the availability of service offices in
which the client enjoys the privacy
they need to hold meetings with
their Private Banker while designing
asset management strategies. In
2013, the Bank opened its seventh
Santander
PRIVATE BANKING
БЕЛУДЕ ВУИКТИС
office, this time in Brasília. The
other units in place are located
in the cities of São Paulo, Rio de
Janeiro, Belo Horizonte, Campinas,
Porto Alegre and Curitiba.
The close relationship has generated
a substantial improvement in client
satisfaction. According to a survey
conducted by the Instituto Stiga
in 2013 the number of clients
that considered Santander Private
Banking better than competition
tripled versus the 2011 figures
and was above the number seen
in 2012.
Sustained by its strategy of a closer
relationship with the client, the
Bank has enjoyed the expansion
of the Private Banking market, and
Meeting room in a Private Banking office
grew 11.3% in 2013, even under
a scenario of low dividend payout
in the stock market and just a few
IPOS and Mergers & Acquisitions,
which help boost the segment.
According to ANBIMA, the average
growth rate for the period was 9.5%.
80 Annual Report 2013
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