SpringOwl Activist Presentation Deck
Yahoo's Product on Snapchat Discover Was So
Bad, Snapchat Fired Yahoo 6 months After Launch
Snapchat Discover is one of the hottest new platforms for consuming news
▪ Yahoo was one of a precious few launch partners on Discover on January 27, 2015
Inexplicably, Yahoo decided to make Katie Couric the face of their Discover channel
Jay Yarow of Business Insider immediately knew something was wrong¹
10 days after the launch, Eric Jackson pointed out in Forbes that this was a terrible decision by Yahoo²
▪
5 months later, Snapchat dropped Yahoo from Discover because the traffic was so low³
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"This is not rocket science. What market research was done by Yahoo to
determine Katie Couric should be the face of them on Snapchat?"
- Eric Jackson, Feb 7, 2015, Forbes
▪ All the more embarrassing, the partner who replaced Yahoo on Discover - Buzzfeed - now gets 21% of its content traffic
from Snapchat Discover4
Source:
1. https://twitter.com/ivarow/status/560097969475977216
2. http://www.forbes.com/sites/ericiackson/2015/02/07/why-is-katie-couric-doing-vahoo-news-on-snapchat-discover
3. http://adage.com/article/digital/snapchat-drops-vahoo-warner-music-discover/299682/
4. http://www.businessinsider.com/buzzfeed-gets-21-of-its-traffic-from-snapchat-2015-9
Spring Owl!
Asset Management LLC
Note: Eric Jackson is a current employee of SpringOwl Asset Management LLC
YAHOO!
NEWS
discover
CNⒸ-
A
food
REALLY?
JUSTIN BIEBER IS REALLY
SORRY FOR HIS BAD
BEHAVIOUR.
POLITES
GETTING SNAPPY
SORRY WITH RAND PAUL
Kentucky Sen Rand Paul chatted
with CNN about drones and 2016
in the first Snapchat interview
with a US lawmaker
Image: Google Images
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