Trian Partners Activist Presentation Deck
...And Across P&G's Largest Categories
Market share losses in each of P&G's 7 largest categories (marked with *) over the past 5 years
P&G Global Market Share Change: 2011-2016 (bps)
2016 P&G Retail Sales by Category ($mm)
■
Sanitary Protection (490)
Men's Shave
Depilatories
Nappies/Diapers/Pants
Personal Wipes
Baby Personal Care
Facial Tissues
Bath and Shower
Laundry Care
Surface Care
Toilet Care
-
Shampoo
Skin Care
Conditioner
Oral Care
Toilet Paper
Dishwashing
Air Care
Deodorants
Paper Tableware
Paper Towels
Adult Incontinence
(350)
(320)
(250)
(220)
Source: Euromonitor International Limited 2017 Ⓒ.
(120)
(100)
(90)
(80)
(80)
(70)
(60)
(50)
(40)
(30)
10
40
50
80
80
140
320
Sanitary Protection
Men's Shave
Depilatories
Nappies/Diapers/Pants
Personal Wipes
Baby Personal Care
Facial Tissues
Bath and Shower
Laundry Care
Surface Care
Toilet Care
Shampoo
Skin Care
Conditioner
Oral Care
Toilet Paper
Dishwashing
Air Care
-
Deodorants
Paper Tableware
Paper Towels
Adult Incontinence
$1,259
$2,110
$919
$450
$1,680
$85
$2,026
$2,340
$136
$2,759
$1,368
$1,663
$6,021*
$4,372*
$410
$3,292
$2,536
$7,112*
$6,812*
$7,669 *
$12,080
$18,745
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