Snap Inc Investor Presentation Deck
Snap Inc.
Monetize Our Audience
We are focused on three key priorities to drive advertiser demand:
1. Improve ranking, optimization, and measurement to drive relevance and deliver ROI.
o Self-serve tools, lower-funnel optimiz goals, pixel purchase optimi ion, advanced delivery solutions
2. Build out our sales and marketing functions to support the needs of our advertising partners around the world.
o Dedicated teams to support our Enterprise, Emerging, Scaled Services, and Agency advertising partners
3. Deliver innovative ad experiences through video and augmented reality that drive real business value.
o Commercials, Dynamic Ads, Sponsored AR Lenses experiences and Filters
Our three priorities — along with our unique reach and growing global audience - allow us to
drive performance at scale for businesses around the world
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