Allwyn Investor Update

High barriers to entry specific to lotteries... In addition to those prevalent in lottery, Allwyn benefits from its B2C business model and specific factors in individual markets Lottery specific barriers to entry ✓ Regulators and other stakeholders need proven trusted partners given significant contributions to budgets / good causes, high profile and critical importance of public trust in the lottery creating significant risk aversion Operational credentials Responsible gaming credentials Financial strength Corporate reputation ✓ Exclusive long-term concessions create - 17 Deep relationships with regulators and other stakeholders Impossible to match market knowledge ✓ Relatively few potential challengers given industry structure Allwyn is uniquely positioned as a multinational B2C- focused operator High barriers to entry + B2C specific / unique Allwyn factors a Brand ownership - critical in many markets Complex business model and operations Complex contractual relationships, including with huge fragmented POS networks Multiple overlapping licences for different products create economies of scale a State co-ownership/ status as local-listed blue-chip stock Cultural, language and data barriers in European markets a Unique knowledge of international B2C best practice, online and physical retail a Complex IT and data, including multiple external legacy systems allwyn

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