Missfresh Investor Day Presentation Deck

On-demand DMW¹ Business Latest Approach : Focus on Quality Growth 50 优鲜 2₂2 ||| Customer Strategy Focus on serving the high value customers Upgrade the membership program Introduce one-stop "Missfresh Advisor" service 又好又快 Further improve the private domain capability 3Q 2021 Revenue Contributed by Paid Members YoY Growth 8X Notes: 1 Stands for Distributed Mini-warehouse Supply Chain Capabilities Strengthen supply chain capability Enhance direct sourcing Missfresh Farms ~200 Missfresh Factories -350 Optimize products portfolio Upgrade products quality Expand private label portfolio with enriched SKUs 3Q 2021 Average Price per Order YoY Growth ~5% 11

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