Linkedin Start Up Pitch Deck

Series B Brings LinkedIn to Operating Profitability in 2005 Key assumptions in LinkedIn model Macro assumptions • Monthly user growth of 3%-13% (below current levels) • Monthly usage growth rate of 5%-10% (below current levels) 1. InLeads (search ads) assumptions CPMS priced at $3-$5, CPCs priced at $1 (both well below comps) Clickthrough and conversion rates of 0.5%-2.75% . . 2. Opportunities (listings) assumptions Listings pricing at $79 3. Network Plus (subscription) assumptions Subscription rate of 0.5%-3.0% (high end of range not until 2007) August 2004 CONFIDENTIAL Linkedin Your network is bigger than you think 32

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