BAT Investor Conference Presentation Deck

RGM* driving sustainable value creation RGM* powered by a data science-led approach Price Strategy & Settings Trade Investments Optimisation Assortment Optimisation Promotion Optimisation Lead Markets New Markets * Revenue Growth Management. ** On a constant currency basis. See Appendix A2. Key driver of our 2-3% Combustible revenue growth** BAT A BETTER TOMORROW 80% of revenue to be covered by RGM* by end of 2021 40

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