BAT Results Presentation Deck
Combustibles | Value growth driven by strong brands
+110bps
2012
+100bps
+20bps
2013
+120bps
+10bps
2014
+100bps
+40bps
2015
+110bps
+50bps
2016
+180bps
+40bps
2017
+20bps
2018
Combustible Strategic Brands
Volume share
Value share
+40 bps
2019
+70bps
Strategic brand
volume share
+20bps
Group volume
share
p
+70bps
+30bps Excl.
migrations
Share growth versus FY18. Source: Company data
The BAT Group does not own all brands referred to in this presentation in all markets e.g. BAT is the owner of the Camel and Natural American Spirit brands in the United States only
M
DUNHILL
TOBACCO OF LONDON LTD
TERSON
LUCKY
STRIKE
NATURAL
AMERICAN
BRITISH AMERICAN
SPIRIT
CIGANITTES
TOBACCO
KENT
CAMEL PALLMALL
Rothmans
Group Combustibles
Value share
Volume share
+20 bps +20 bps
Newport
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