DraftKings Results Presentation Deck
ACTIVE CUSTOMERS PER ADULT DURING OUR FIRST 30 DAYS IN ARIZONA
AND WYOMING HAS OUTPERFORMED OTHER STATE LAUNCHES
ACTIVE CUSTOMERS PER ADULT(¹) DURING FIRST 30 DAYS OF AN OSB STATE LAUNCH
1.0x
Average
(Other States)(2)
1.6x
WY
(Indexed to Other States)
3.3x
AZ
(Indexed to Other States)
We are ramping more quickly in new states as we continuously improve our state launch playbook and OSB gains awareness across the U.S.;
we achieved record OSB activation during our first 30 days in Arizona despite not having an existing DFS database in the state
Source: Company data
(1) Active customers per adult is defined as distinct DraftKings users who played in a respective state during the first 30 days of an OSB state launch divided by the adult population in that state.
(2) Other states include NJ, WV, IN, PA, NH, IA, CO, IL, TN, MI, and VA.
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