Nogin Investor Presentation Deck

Illustrative benefits of Nogin's dynamic ML segmentation - actionable insights that will drive tangible margin % performance improvements Customer Lifetime Value (CLTV) Curve ● ● ● ● ● Lowest AOV/ASP Highest Return Rate No/little signal of high value Abstain from email or SMS to this audience Dynamically insert frictions to de- incentive purchases Evaluate sources of traffic (e.g., coupon affiliate, etc.) Rejecting the bottom 2.5% nearly immediately drives an up-tick in margins, improves acquisition performance 1. Bottom Decile 2. "Middle": 2/3rd Highest AOV/ASP Med/Low Return Rate Multipole signals of high value ● ● ● Drives targeting for new audiences Personalization driving loyalty, purchase increases Customized post-purchase sequences Top Quartile nogin Our algorithms generally reject top <5% results based on dissimilarity to top "ex- segment" population - this drives materially enhanced performance Our proprietary tech typically creates 4-6 segments based on robustness of data and quality of clusters. Focused "low hanging fruit" tactics against top quartile and bottom decile (CLTV) customers is expected to drive neutral (conservative case) result to revenue but result in up to 500bp VCM% improvement as a function of reduced returns, enhanced near-term (6 mo) CLTV and AOV / ASP uplift Separately, our algorithms have learned that there are unique dynamics around the top 5% CLTV and bottom 2.5% CLTV that consistently allow us to drive "no regrets" actions within the first 90 days to enhance value for our clients nogin.com 14

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