Prada Investor Day Presentation Deck

€80m Transformation Programme Launched New E-Commerce architecture and enhanced front-end and content management applications Further evolution of CRM systems, Data Lake & client management applications Evolution of physical store cash systems and applications optimizing store operations while enabling new digital scenarios Sales Channel Enhancement & Personalisation Omni-channel Full Enablement Industrial & Management Systems Optimisation PRADA Group Integrated omni-channel approach for order management, product / stock availability and pricing, unlocking multiple omni-channel scenarios Evolution and consolidation of Group's ERP systems, other systems & applications 70 Capital Markets Day 2021

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