Investor Presentaiton
3 We Are Building Upon Successful Distribution Initiatives
Initiative
Strengthening
our HCM
Brand
Current Accomplishments
Industry-leading unaided awareness across all major HCM
areas
Rated #5 most valuable commercial services brand in 2017
by Brand Finance (up from #6 in 2016)
◉
Building on Our Momentum: What's Next?
Continue to grow brand reach and relevance
in HCM domain
Extend thought leadership globally
Drive brand influence through digital
channels
Optimizing
Distribution
Leveraging
Channels to
Market
Building a
Digital
Distribution
Channel
ADP Research Institute generates 1,000+ earned media
mentions per month with unique and propriety research
New business bookings growth from $1.1B in FY11 to $1.65B
in FY17
Overall sales productivity increase of 27% from FY11 to FY16; ▪
invested heavily in Inside Sales in FY17 for future growth
Inside Sales headcount increase of 106% and associated new
business bookings growth of 444% from FY11 to FY17
Grew partner sales to account for 73% of all small-market
new logos
Successful partnerships with leading mid- and up-market
ERP providers (Oracle, SAP, Microsoft, Infor,
FinancialForce and Intacct)
ADP digital marketing-driven inbound sales opportunities
increased by 56% from FY14 to FY17
Launched ADP Marketplace, an eCommerce app store,
offering integrated ADP and partner solutions; 200+ apps
now live
Focus Field Sales on new client acquisition
Continue to grow Inside Sales at a rapid pace
Leverage big data for more targeted account
based selling
Continue to expand partnerships into mid- and up-
market
Enhance cross-sell of HCM solutions across
segments and channels
Drive more self-purchase via contextual
recommendations within our solutions
Drive more digital sales of ADP and third-
party partner products
Copyright 2017 ADP, LLC.
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ADP
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