Stryve Business Combination with Andina Acquisition Corp. III
Bringing Healthy Snacking to Meat Snacks
Stryve is building a tribe of early adopters consisting of healthy snack seekers, many of whom are
new to the meat snack category
TARGET CONSUMER: HEALTHY SNACK SEEKERS (“HSS")
Stryve
Fit & Focused
Disciplined & Dieters
Runners
Cyclists
Median Age:
Gender:
40
Skews female
47
Family:
More likely to have kids
Median HHI:
$86K
Skews female
Avg. likelihood to have kids
$70K
34
Mixed
45
More likely to have kids
$99K
Skews male
Avg. likelihood to have kids
$87K
HSS Segment:
% Users:
44 million
31 million
22%
23%
26 million
24%
24 million
24%
Of the 183M Healthy Snack Seekers in the US,
only 25% purchased a meat snack
Source: MRI-Simmons 2018 Consumer Segmentation, unduplicated
Families in Motion
39
Mixed
More likely to have kids
$73K
58 million
29%
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