Investor Presentaiton
12
Commercial execution and innovation
Diabetes care
Novo NordiskⓇ
RybelsusⓇ has only just started to be commercially available in IO
with Japan being the biggest opportunity
RybelsusⓇ is Novo Nordisk's entry into 55% of the diabetes market
IO diabetes market is DKK ~200 billion
Strong start for RybelsusⓇ in Japan's DKK 20 billion MOAD market
after 14-day prescription restriction was lifted
TRX ('000)
45%
injectable
55%
oral
100
80
60
60
60
25%
24%
40
40
46%
20
75%
20
OAD
Traditional OAD
MOAD
30%
0
1
5
9
Restriction
lifted¹
17
MOAD
Months after launch
Japan
Next 12 countries
-RybelsusⓇ
All other countries
canagliflozin
-ipragliflozin
-empagliflozin
―dapagliflozin
¹Time for the 14-day prescription restriction lifted for the respective products
OAD: Oral anti-diabetes; MOAD: modern oral anti-diabetes market; IO: International Operations
Source: IQVIA value spot rate December 2021, IQVIA LRX December 2021
CMD22
CAPITAL MARKETS DAYView entire presentation