Yelp Inc. - Trusted Content and Sustainable Growth Strategy

Consumers value quality review content Transparency is key for consumers, from both businesses and review platforms Trusted Content 97% Of consumer respondents find reviews with text more trustworthy¹ 70% Of consumer respondents rarely visit a new business without first checking the reviews¹ 75% Of consumer respondents are reading more online reviews than ever before¹ 'Survey commissioned by Yelp and conducted by Kelton Global, October 2021 9

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