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Nestlé leads the global Coffee category #1 coffee company 18.7 Estimated coffee sales Top 3 players (2018, CHF bn) #1 category for the Group Reported Nestlé sales 2018, CHF bn 2.1 16.4 #2 in US with Starbucks US retail coffee market 2018 45% Others 12.2 Other categories 81% 1.0 Coffee Shops 2.6 9% Foodservice JAB 11% Kraft Heinz 16% Nestlé + Starbucks 16.6 Retail 8.6 JAB Nestlé sales including Starbucks pro forma Source: Nestle data and estimates of coffee sales 51 May 7, 2019 | Nestlé Investor Seminar 2019 19% Coffee 19% Smuckers

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