Creating the Future of Finance - Breakthrough Innovation
K
KASIKORNTHAI
Growth Strategy: Dominate Digital Payment
To increase digital market share and active K PLUS users
PAY
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
To make payment accessible anytime, anywhere for everyone with secure, convenient, and good customer
experience
Strategy
Key Achievements in 2022
Howin
ช้อปห้างเชินกริลง่ายๆ
บ่ต้องใช้เงินสด!
K Point
Consumer Payment
K PLUS
Empower moment to pay anytime anywhere borderless
experience with variety source of fund across channels
Commercial Payment
Enhance business opportunity and trustworthiness thru
reliable payment solution and universal source of fund
acceptance capability which fits domestic and overseas
ecosystem
Regional Payment
Enrich CLMV customers' cross border payment experience
with simple and cost-efficient solution by leveraging KBank
local channels
Note: *BNPL = Buy Now Pay Later
• Multi Source of Funds on K PLUS - BNPL*, K Point, Partner Point
20 million K PLUS users (+17% YoY)
• Real time, full payment covering all major corridors
• Increase engagement and stickiness by embedding
in customer everyday spending activities
Merchant Solution for High Growth Segment
•
• Multi source of funds acceptance - BNPL*, K Point
Uplifting merchant capability for cross platform,
cross channel payment acceptance
Trustworthy Payment Solution
⚫K BIZ new digital channel for small customers
• Realtime Payment API
항API
Application Programming Interface
Bank
โอนจ่ายง่าย ได้หลายบัญชี
ทําได้ ในคลิกเดียว
IK BIZ
Dielen nem
SUPPLER
โลกุกธนาค
122
บริการทุกระดับประทับใจ
+market
27
27
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Growth Strategy: Reimagine Commercial & Consumer Lending
■To increase consumer credit customer and support SME business with better asset quality
To offer lending services with reasonable pricing to small-pocket customers to include everyone in society
Strategy
Penetrate Consumer Credit
By selectively acquire new credit customers focusing on small-
pocket segment, and focus on generating additional revenues
from potential existing credit customers
Support SME Business
By promoting business growth of healthy SME customers and
accelerating treatments for those SMEs in fragile condition to
maximize recovery
Leverage CBS relationship
To access new business opportunity and to support
transitioning into low-carbon business
Key Achievements in 2022
853,000 newly acquired credit customers
Self-apply channel on K PLUS for unsecured credit
⚫ 1.5 million applications/month: grew by 1.5X YOY
⚫ Bt76bn new bookings; 2X greater than assisted channels
40% reduction in credit model development time
66% reduction in time required for criteria adjustment
Note:
CBS Corporate Business Segment
บริการทุกระดับประทับใจ
KATER
กสิกรโกยเปิดตัว "K PAY LATER" เป็นธนาคารแรก
ช่วยคนตัวเล็กเข้าถึงสินเชื่อชื้อก่อนจ่ายทีหลัง
สะดวกผ่าน 1 ไม่มีสลปเงินเดือนก็สมัครได้
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