Q2'21 Earnings Presentation
EMERGING OAT DOMINANCE
THE OAT CATEGORY IS RAPIDLY GAINING MARKET SHARE AND SURPASSING OTHER CROP CATEGORIES
Inherent sustainable characteristics
Flexible within the supply chain
% of total plant-based milk retail market (1)
Oat
Soy
SWEDEN
UNITED KINGDOM
80%
60%
40%
20%
0%
Jan '18
Widely accessible to a range of eaters
Nutritional advantages
Dairy Alternatives
Almond
Oat
GERMANY
Oat
Oat surpassed almond
43%
60%
Oat surpassed soy
Oat
UNITED STATES
Oat surpassed
I soy
70%
56%
I
60%
Oat
45%
Oat surpassed
I
76%
almond and
40%
soy
35%
50%
30%
40%
25%
23%
20%
21%
30%
15%
10%
10%
9%
5%
0%
July '21
Jan '18
YoY Growth (2)
OAT: 19%
DA: 15%
Source: Nielsen, IRI.
Notes: Sweden Nielsen data as of week 28, 2021. U.K. IRI data as of July 17, 2021, Germany
Nielsen data as week 26 2021 and U.S. Nielsen data as of July 17, 2021.
1. Market shares by retail sales value, represent rolling four weeks period.
2. Year over year growth of 52-week periods.
|
50%
|
40%
|
63%
30%
I
20%
17%
20%
Oat
18%
16%
10%
10%
0%
July '21
Jan '18
OAT: 59%
DA: 20%
THE ORIGINAL
OATLY!
0%
July '21
Jan '18
OAT: 62%
DA: 36%
July '21
OAT: 94%
DA: 10%
7%
Q2'21 EARNINGS PRESENTATION
10View entire presentation