Missfresh Investor Day Presentation Deck

Massive Neighborhood Retail Market in China with Multiple Business Models Calls for Emerging Super Platforms Digitalized neighborhood retail market size in 2025 RMB 7.2trn (US$1.1trn) 2020 20.9% Online RMB11.9trn 5 优鲜 2025E 又好又快 45.5% Online RMB15.7trn Total neighborhood retail market size 2025 China's Neighborhood Retail Landscape Driven by Digitalization Source: iResearch Note: USD/RMB = 6.4391 Traditional E-commerce Intelligent Fresh Markets Supermarket- to-Home Community Group Purchase DMW Product Variety RMB 600bn Product Quality and Convenience RMB 2.2trn Price Advantage RMB 1.4trn 4

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