Strategic Expansion and Growth
Accelerate Pulse Buildout
Pulse is broadening our customer base, gathering new data and converting into sales
Pulse: First-of-its-kind, all-in-one and Al-powered app
Dual
Broadening customer base
Majority of Pulse users are in 18-35 age group
Language
Options
Digital
Twin
Symptom
Checker
Hospital
Navigator
Alerts
Prayer
Times
Selfie
BMI
Dengue
Enriched
Health
Updates
NEW!
NEW 888
Telemedicine
& Online Doctor
Consultation
Facial &
Biometric
Login
My
Health &
Wellness
Challenges
Wrinkle
Index
My
Communities
Rewards
My
Notifications
Share with
friends
NEW!
Pulse services usage
• >6 million Pulse
downloads since end-
Mar'20
35%
30%
27%
NEW!
>740k consultations
from Babylon services
(Health Assessment &
Symptom Checker)
упра
<25
26-35
36-50
Pulse downloads in 2020 (m)
HK
0.4
TH
VN
0.4
1.2
SG & Others
0.1
8.1
PH
7.0
1.6
6.0
8.1m
5.0
4.0
0.5
3.0
ID
2.0
1.0
1 Jan 23 Feb 25 Mar 12 Apr 5 May 9 Jun
MY
1.4
12 Jul
21 Jul 5-Aug
3.0
1. Data as of 5 August 2020
PRUDENTIAL
Existing PCA Customer
Profile
7%
1%
51-65
>65
70% of users are new to
Prudential customers¹
• Mass affluent
New to Prudential
• Average age: 40
(direct & referral)
70%
VS
Pulse User Profile
.
Digitally savvy
.
Average age:
30
Existing
customers
30%
19View entire presentation