WESTJET Strategy Overview

Swoop will be targeting millennials, young families and cost-conscious flyers MARKET SIZE¹ SWOOP TARGET DEMOGRAPHICS 50% 25% 25% Millennials 40% Young families Value boomers 20% 40% MARKET STIMULATION BORDER LEAKAGE EXISTING PRICE SENSITIVE TRAVEL PURPOSE Leisure 60% Visiting friends & relatives (VFR) Business / Groups 30% 10% 1 WestJet internal estimates 55 TSE: WJA

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