Investor Presentaiton

JTi E JTI Russia key strategies □ Leveraging our scale to increase profitability by seizing pricing opportunities □ Focusing investment behind GFB and portfolio premiumization through innovative new launches and extensions, to capture opportunities from up-trading in the mid- and long-term ☐ Continuing to manage our strong non-GFB portfolio □ Strengthening our leadership in visibility in Modern & Traditional channels as a platform for consumer activities □ Reinforcing our standing as a good and responsible corporate citizen through our philanthropy programs ☐ Attracting, retaining and developing top talent on the market 18

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