BuzzFeed Inc. Investment Presentation

2 BuzzFeed Inc. Aligned with massive secular trends. Video & Social Video advertising contributes to traffic growth, increases average session time, attracts potential customers and increases sales(1) 86% of users would like to see more video content from brands(1) High Quality Content Big Tech platforms in need of trusted, brand-safe supply of digital content at scale Demand for voices that call for racial and social justice and more inclusive, transparent and just business practices eCommerce Shift to eCommerce accelerated by COVID-19, expanding markets as the modern consumer discovers and buys new things (2) Source: (1) Wyzowl Video Marketing Statistics 2020 report; (2) Bank of America E-Commerce Research Oct 2020 13

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