Carta Start Up Pitch Deck
& Shares
eShares Financial Model
Core Transaction, 409A Revenue, and FAS123R Revenue
First month revenue
Trailing monthly revenue
Avg Annual Customer Value
Customer acquisiton growth
Monthly Forecast
New Companies
Existing Companies
Core Monthly Revenue
SPV Formations
Setup Fee
Withholdings for Fees
Rev Rec Term
Monthly Rev Rec
We expect to reach $800K/month in 18 months
Modelled on a $6M Series A
Monthly Forecast
New Fund Form
Fund Formations Managed
Fund Formation Revenue Recognition
Premium Investor Services
Investor Premium Services (Monthly)
Investor Conversion to Premium
Estimate of shareholder/company ratio
Monthly Forecast
Shareholder accounts
Premium Shareholder Revenue
Monthly Forecast
Total Revenue Sum
Fully Loaded per Employee Cost (monthly)
Sales & Marketing
Operations
Development
Sep-14
70
Oct-14
78
398
Nov-14
88
320
486
$57,500 $69,400 $82,728
5
$283
Sep-14
1
1
5250 This is estimated from the Average 5 per Company (does not include Black Oak)
$125This is estimated from the Average S per Company (does not include Black Oak)
51.625 This is low and we expect to go up over time
12%
$283
$25
10%
15
Sep-14
4,800
50
D
$25,000 This is paid upfront but we have to rev rec over 5 years
$8,000
This is reimbursed in cases of a fand distribution
Sep-14
$57,783
$15,000
$12,000
$15,000
Oct-14
3
4
$1,133
E
Oct-14
5,976
50
Oct-14
$70,533
T
Nov-14
3
7
$1,983
Nov-14
7,293
50
G
Dec-14
98
585
$97,655 $114,374
Dec-14
4
11
$3,117
Waterfall, Alerts, Valuation Data
We can estimate users as a multiplier on companies
Jan-15
110
695
Dec-14
8,768
$0
Jan-15
6
17
$4,817
H
Jan-15
10,420
$26,051
Feb-15
123
818
$133,099
Feb-15
8
1
$7,083
Mar-15
138
956
$154,071
Mar-15
10
35
$9,917
Feb-15
12,271
$30,677 $35,859
Mar-15
Apr-15 May-15
155
173
1,111
1,284
$177,559 $203,866
Apr-15
10
45
$12.750
Apr-15
16,665
$41,662
May-15
10
55
$15,583
May-15
19,264
$48,161
Jun-15
194
1478
$233,330 $266,330
Jul-15
217
1,696
Jan-15
15
70
$19,833
Jun-15
22,176
$55,440
M
Feb-15
Mar-15
Apr-15
Jun-15
Nov-14 Dec-14
Jan-15
May-15
584,711 $100,772 $145,242 $170,860 $199,846 $231,971 $267,611 $308.604
Jul-15
15
85
$24,083
Jul-15
25,437
$63,593
N
Aug-15
243
1.939
$303,290
Aug-15
15
100
$28,333
Aug 15
29,090
$72,724
O
Sep-15
273
2,212
$344,684
Sep-15
20
120
$34,000
Sep-15
33,181
$82,951
Jul-15
Aug-15
Sep-15
$354,007 $404,347 5461,636
P
Q
Oct-15
305
2.517
Nov-15
342
2,860
$391,046 $442,972
Oct-15
20
140
$39,667
Nov-15
20
160
$45,333
R
Dec-15
383
3,243
$501,129
Dec-15
185
$52,417
S
Jan-16
429
3,672
$566,254
Jan-16
25
210
$59,500
Oct-15
Jan-16
37,762
55,078
$94,405 $107,234 $121,602 $137,695
Nov-15
42,894
Dec-15
48,641
Feb-16
481
4,152
$639,216
Feb-16
25
235
566,583
Feb-16
62,287
$155,718
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
$525,119 $595,540 $675,148 $763,459 5861,517
U
Mar-16
538
4,691
$720,922
Mar-16
25
260
$73,667
Mar-16
70,362
$175,904
Mar-16
5970,492View entire presentation