Saga's Superbrand Strategy

UNLOCKING CUSTOMER VALUE THROUGH DATA A LIFETIME VALUE APPROACH INVOLVES MANAGING THE RELATIONSHIP WITH THE CUSTOMER OVER TIME Retain and recommend Increase time on book and likelihood to recommend through better engagement 30 Capital Markets Event - Saga's Superbrand Strategy Attract Identify and target higher value customers through a range of marketing activities Grow Increase product holding and value per customer by recommending relevant products Nurture Engage the customer through orchestrating rich, personalised journeys and interactions SAGA

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