Strategic Business Opportunities and Technological Tailwinds
Digital Acquisition and Servicing
Ways of Acquiring
Mobile Banking
APPLICATION
St
Conventional
Banking
Users
11.01L
• Segmented approach
92% Android users
•
60+ products & services
• 77% penetration into base
TAB Banking/
BYOD
Users
4.48L
DO IT
YOURSELF
DIY Banking/
Digital Account
Digital Standalone FD
Net Banking
61%
24%
15%
.
•
Omni Channel with Mobile app
Behaviour based Risk management
• Integrated portal for corporates
SMS
SMS Banking
~
Queries
11 M
•
•
•
MyCard
Users
38.65L
Active
92%
Converting credit card transactions into EMIS
Collaboration with multiple vendors
83% regular users
WhatsApp Banking
.
Conversations
~ 2 M
10 services (primarily queries)
.
Express channel
•
40% penetration into base
Users
0.96L
Chatbot
• 21 services (primarily queries)
Savings Account
•
Financial Inclusion
• Services accessible across country without
Internet connectivity
•
98% accuracy
⚫ 1.95 mins chat duration
.
Available on all channels
Queries
2.8 M
N
RBL BANK
Years In Your Service
ESTARUSHED IN 1943
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