Investor Presentaiton
Tourism Industry
1
blueprint
4 development strategies
13 implementation goals
marketing and
To support the
promotion efforts of
Board and travel
Hong Kong Tourism
trade
To draw more visitors
to Hong Kong upon the
upcoming
commissioning of Hong
Kong-Zhuhai-Macao
Bridge and Express
Rail Link
Hong Kong's
To leverage on
strengthen our
position as an
aviation network to
international tourism
city and aviation hub
To develop a diversified portfolio of
visitor source markets, with a focus
on attracting high value-added
overnight visitors
To facilitate the
development of
local historical
and heritage,
creative tourism
cultural and
including cultural tourism,
heritage tourism, green tourism
and creative tourism
Vision
To develop Hong Kong
into a world-class premier
tourism destination
Mission
To ensure the balanced,
healthy and sustainable
development of the
industry
To nurture and develop tourism
products and initiatives with
local and international
characteristics
To use smart technology in
experience, providing better
enhancing visitors' travel
tourist facilitation services, as
well as encouraging the trade
To enhance the service and
professionalism of the travel
trade and
Industry Council to
strengthen manpower
to adopt smart technology to train: thupport the Travel
enhance service
To develop
smart tourism
To upgrade the
service quality of
tourism industry
and encourage the
good trade
trade in adopting
practices
To assist the trade in
seizing the opportunities
arising from the Bay Area
and Belt and Road
Initiative
To maintain and enhance Hong
s a travel
Kong's forntions a
destine Convents
atus asetings, Incentive
Mees and sm
regional cr
Capital of Asi
travitions
dels (MICE) to
Kong's
and enhance Hong
To attract cruise
destination
cruise tourism
attractiveness as a
ships to Hong Kong
lines to deploy more
hub an
and
To implement new
strategy to support
the staging of events
and activities of
different scales and
nature in Hong Kong
To maintain
To support the
To develop green
tourism
To enhance the
tourism
characteristics of
Victoria Harbour
and harbourfront
development of
tourism products
Hong Kong's
competitiveness
as a MICE
tourism
destination
and initiatives with
branding impact
promenades
72
initiatives
Vision
Mission
4 development strategies
13 implementation goals
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