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Investor Presentaiton

CHANNEL STRATEGY Consciously crafted channel strategy involves balancing volume and value led growth with increasing touch points being the sole focus E-Commerce • Focus building strong presence existing EBOS and Institutional OE & Exports • EBOS •Fresh roll-out of EBOS to amplify Modern Trade CSDS & CPCs Multi Brand Outlets on • Increasing • Increasing in penetration by increasing throughput per canteen by • Ramping dealer distributor up and counters where Safari is present and aided by adding promoters sales network channel growth sales to •Despite channel level growth, Safari to expand MBO footprint low • Focus in Horizontal e- commerce platforms • Strong advertising investments on digital both on- platform and social media to drive consumer acquisition and brand recognition • Adding promoters high performing stores • Promotion initiatives such as superior in- store SIS and branding • Strategically converting select MBOS into EBOS through asset- light arrangements growth from the channel on strategically locating stores high footfall areas •Institutional • Focus on Key Account Management with large accounts OE • Focus on few on high potential key accounts • Focus limited product categories • Exports •Penetration in markets with large India diaspora • Focus building on a strong base of key accounts 27

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