Investor Presentaiton
Pre 2017
Limited investment
in brands
Fonterra responsible for Bega
brand in Australia
Long established international
branded presence via
distributors
Minimal direct investment in
supporting brands
Reliance on large contract
manufacturing relationships
Branded sales
20%
Strong alignment with Bega's 2023 strategy
Now
Building brand
growth engine
Our focus
Increase brand organic
growth rate
Extension of Bega brand into
new categories
Vegemite acquisition
2023
Acquisition of LD&D
accomplishes strategic
objectives
✓ Strong brand platform for
future growth
Developing sales and marketing
capability
✓ Strong portfolio of brands
Improve branded
margins
✓
Balanced top and bottom line
Re-investment in brand
portfolio and innovation
Strengthening international
presence
Expand brand portfolio
Branded sales
59%
Page 20
1 70% represents Bega's 2023 target. The acquisition is estimated to deliver 80% branded sales for the combined Bega and LD&D Group
brand growth
Strong brand capability
extended across
multiple geographies
and categories
1
Branded sales
70%View entire presentation