Jose Cuervo Financial Overview

2 Dominant Position in the Hottest Spirits Category... Since Last Issuance, Tequila has... A ...Been the Fastest Growing Major Spirits Category in the US and Second Fastest in the World (2017-2022 9L cases volume CAGR) Tequila overtook Rum as the third-largest Spirits category in the US (1) Jose Cuervo B...Significantly Increased its Market Share (In terms of 9L cases volume) With Still Significant Room For Worldwide Expansion ں 11.9% 4.3% 8.3% 7.5% 3.8% 2.5% 0.8% 0.2% (0.8%) (0.3%) Tequila Whisky Vodka Gin Rum Tequila Gin Whisky Rum Vodka ...Benefitted from a Clear Premiumization Trend Avg. price in US$ per 9L case of Tequila 1.3x 281 2017 Source: IWSR Drinks Analysis Notes: 1. 2. By volume of 9L cases sold Includes local spirits 378 231 1.5x 349 1.5x 11.4% 7.5% 2017 2022 1.6x 1.1% 1.8% 2017(2) 2022(2) Becle Soared Driven by Proximo's Strong Execution (2022 Tequila 9L cases volume growth vs. 2021) 16.90% 12.80% 11.10% 2022 2017 2022 Jose Cuervo Other tequilas Global tequila 5

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