Cloudflare Long-Term Financials and Business Strategy

Total Revenue ($M) Strong Revenue Growth +59% +43% +49% $85 $135 $193 $287 +54% $114 $74 2016 2017 2018 2019 Q3 2019 Q3 2020 CLOUDFLARE Copyright Cloudflare, Inc. Subscription-based revenue model 48% outside of the United States Dollar-Based Net Retention consistently at or above 115% for last 10 quarters¹ Growing Large Customer contribution Multiple independent growth vectors Note: Revenue outside the United States is for the three months ended September 30, 2020. See Appendix for the definitions of Dollar-Based Net Retention and Large Customers. 1 See our earnings release and related supplemental materials dated November 5, 2020 for a discussion of how we changed the methodology by which we calculate Dollar-Based Net Retention. 21 21

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