Nova Realidade Covid-19 após 1 ano

PMES and Emerging giants in Brasil I COVID 19 and Startups Amid a pandemic scenario, startups are proving that the industry as a whole is resilient in times of crisis. These companies show an effective solution and this is very attractive as new investment models, according to Tiago Ávila, leader of the market intelligence center in the District. Therefore, there were some identified Challenges faced such as: Initially, startups were very concerned about cash flow, • Expense containment and focus on the most important business lines from the point of view of generating value for the company; • Some startups laid off and/or froze new contractions during the pandemic; • Impact varying according to each sector and business model of the startup. Businesses such as edtechs and healthtechs gained prominence, while tourism startups, for example, were negatively affected; Reviews of investment/allocation plans, considering the uncertainty scenario; • Focus on customer retention and churn control. [ ] KPMG © 2021 KPMG Auditores Independentes Ltda., a Brazilian limited liability company and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. BD210890 Página 128

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