2021 Investor Day
Strengthen
Simplify
Strategic goals for our new regions for 2022-2024
Lead client
coverage and drive
cross-divisional
collaboration
to bring the full
Bank to our
private, corporate
and institutional
clients
Key strategic initiatives
Grow share in
stable, mature Swiss
home market
Turn EMEA
towards profitability
Build on leadership
position in fast-growth
APAC region
Reshape Americas
■ Maintain existing, successful integrated “Universal Bank"
approach
■ Gain share in our "high-touch" model for corporate,
institutional and WM clients
■ Differentiate, grow our CSX digitally led-hybrid service model
Strengthen our integrated Wealth Management model
through mid-market Investment Banking Advisory
■ Scale our Luxembourg Wealth Management hub to
serve pan-EU clients
◉
Capitalize on Middle East growth opportunity
■ Continue to capitalize on growth opportunity in APAC
leveraging our successful integrated Bank for
Entrepreneurs model
■ Further scale international hubs in Singapore / Hong Kong
"
Build-out China Mainland franchise
■ Invest in capital-light Investment Banking & Capital
Markets business and market leading Credit solutions
■ Build on our strong market position in Brazil and invest in
LatAm growth opportunity
■ Exit Prime Services² and reduce capital deployed to the
Corporate Bank
Key Aspirations¹
Invest for Growth
Grow CBV at
mid-single digit p.a.
Strengthen
integrated model
Deliver consistent
Economic Profit³
Increase the share of
revenues and capital
allocated to APAC
Grow CBV at
high-single digit p.a.
Optimize and shift
capital allocation
Improve Economic Profit³
Strengthen legal entity and risk oversight as well as regulatory relationships at a regionally-aligned level
1 On an adj. excl. significant items basis 2 With the exception of Index Access 3 Economic Profits = Adj. PTI (1-25% tax rate) less Capital Charge (Cost of Equity: 8% Wealth Management, Swiss Bank, Asset Management, 12% Investment Bank,
10% Corporate Center)
CREDIT SUISSE
2021 Investor Day
November 4, 2021
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