GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

GAP Generally Accepted Practices USC Annenberg All three internal success factors associated with higher levels of integration/collaboration correlate with other factors that are beneficial to the PR/COM function and the organization, both internally and externally Successful Good External Reputation Innovative Flexible Democratic People-First Ethical Proactive Long- Term/Strategic Aggressive Confident PRACTICES AND BELIEF CORRELATIONS Role in strategic planning X X X X X X X X X X X Recommendations taken seriously X X X X X X X X X X X Contribution to financial success X X X X X X X X X X X 35 Strategic Communication and Public Relations Center

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