Investor Presentaiton
High
RISK
Low
Chola
Enter a better life
Vehicle Finance-Business Model & Positioning
CV
Industry
Low
Low
Chola Position
PV
murugappa
Industry
Chola Position
Low
Principal
Operator
> 50 Vehicles
Large Operators 26-
50 vehicles HCV
Medium Operators
10-25-HCV & LCV vehicles
SRTOS-HCV &
LCV
First Time Users & Small Ticket Operators, older
vehicles HCV, LCV & SCV
HCV : Heavy commercial vehicle, LCV: Light commercial
vehicle, SCV Small commercial vehicle, SRTO:
Small Road Transport Operators
~65% of disbursements are to micro & small
enterprises and agri -based customer segment
Chola positioning-
Middle of the pyramid through New CVs,
Used CVs
High
Top of the Bottom of the pyramid through SCV
& older CVs Shubh
-Returns
BETTER
Salaried
BETT
High
Self Employed with
Financials
Taxi and Tour Operator
Agri, Asset & Commercial, Used
PV: Passenger Vehicle, MUV :Multi Utility Vehicle
•
•
66% of disbursements are to Chola Existing, Agri &
Commercial usage customers
~ 34% disbursements are to Self Employed with
financials
Chola positioning-
Middle of the pyramid is into Agri, Asset &
Commercial
High
38
ReturnsView entire presentation