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In the media: Benetton Benetton campaign focusing on sustainability THE BALCONY STORIES HOME BOOKS/CULTURE ENTERTAINMENT LIVING HEALTH FOOD TRAVEL LISTINGS BUSINES LIVING Earth Day With Benetton Time wear's 'Social' Collection By EDITOR April 15, 2022 TIMEXGROUP 2 minute read O SHARES 3 @ SHARE CD Earth Day With Benetton Time wear's 'Social' Collection 2 April 15, 2022 HASES "Social", our hero collection, is for all conscious consumers who are looking to buy more than a watch. These compelling timepieces use sustainable materials while celebrating the Benetton style in a subtle way. Social offers six eco-conscious references, three each for men and women. At the heart of the watches lies a special movement that is designed to reduce the environmental impact of batteries by requiring change only once in 10 years. The straps of these watches are made of natural cellulosic fibers that are vegan, sustainable, and 100% animal cruelty-free. The hero collection features 44mm Vegan Strap Analogue watches with multiple colored dial options for both men and women. From its packaging to its movement, the Social collection offers style with a sustainable soul. Y₁ Spread the love 000000 -A mix of Benetton's rich heritage & Timex's impeccable craftsmanship- -Style with a sustainable soul- Earth Day comes once a year, but our practices to consume consciously and protect our planet should persist throughout. The Earth Day 2022 theme calls upon all of us, together to 'Invest in our Planet, for a green and prosperous future. Our plant is the thing that unites us all. We all live on it, and it is pertinent that we all come together to protect it. Ever since the launch of Benetton Timewear in 2021, we have been loud and clear to stand on the pillars of sustainability in the fashion segment. RECYCLE E Benetton Group invites you into a partnership for the planet. Join us in our unwavering commitment to being better by choosing to fill your carts with conscious and sustainable choices. "Social", our hero collection, is for all conscious consumers who are looking to buy more than a walch. These compelling timepieces use sustainable materials while celebrating the Benetton style in a subtle way. Social offers six eco-conscious references, three each for men and women. At the heart of the watches lies a special movement that is designed to reduce the Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,000 stores and a workforce of around 7000 employees. A responsible group that plans for the future and lives in the present - with a watchful eye on the environment (sourcing 58% sustainable cotton), human dignity, and a society in transformation-the Group has a consolidated identity comprised of color, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands. 6

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