Investor Presentaiton
2016 Braskem | Annual Report
76
Clients
G4-8
With Clients in diverse segments of
the industry, Braskem is constantly
seeking to maintain and expand
a collaborative relationship with
its partners. To this end, the
Company integrates investments
in innovation for developing
solutions in partnerships with
Clients, creating new solutions
that can contribute to improving
the life of society and ensuring the
preservation of the environment.
Visio Program
Visio is a platform that integrates
sharing knowledge and
experiences between Braskem and
Clients. The goal is to strengthen
relationships to create common
values capable of increasing
competitiveness
productivity.
and business
In 2016, a total of 909 Clients were
served by Braskem's Polyolefins
unit in Brazil (Polyethylene,
Polypropylene, and Renewable
Chemicals). According to Visio
records, 89 Clients were involved
in 126 initiatives implemented
throughout the year, such as
new formulations of grades and
products, technical follow-ups,
audits, and training. The tool used
by Braskem as the basis for project
management is CRM (Customer
Relationship Management).
MaxioⓇ Seal
Created to recommend the eco-
efficient resins of the Company's
portfolio, the MaxioⓇ Seal serves
one of Braskem's main growth
pillars: Innovation. Through it,
resins are identified that bring
environmental gains, since they
provide to Clients less energy
consumption, greater productivity
in the production process, and a
lighter end product.
In this way, the eco-efficiency of
the MaxioⓇ line allows progressive
reduction of production costs
and environmental impacts,
contributing to improving
people's lives and preserving the
environment. Among the highlights
of 2016 is the experiment applying
MaxioⓇ H 202HC resin to the
production of fan blades and
body. The input provided reduced
emission of carbon dioxide by 4.2
tons per million pieces produced,
as well as a 30% reduction in
the annual energy consumption
required to produce fans, an
8% drop in production time of
the part, and a 9% increase in
industrial productivity.
Wecycle
The Wecycle platform was created
with the objective of developing
business and initiatives for
appreciation of plastic waste
through partnerships, bringing
reliability and quality to developing
products, solutions, and processes
that involve all links on the plastic
recycling chain.
In this way, Wecycle can offer
companies committed to
sustainable development a recycled
plastic raw material with quality,
traceability, process regularity,
and socially and environmentally
responsible actions throughout the
recycling cycle.
initiative
This
reinforces
Braskem's commitment to the
plastic chain in Brazil, innovation,
and sustainability, providing an
increasingly better life for people.
Read more about the initiative.
PICPlast
The Plastic Chain Incentive
Program (PICPlast) is a Braskem
initiative in partnership with
the Brazilian Association of the
Plastic Industry (ABIPLAST).
The objective is to encourage
the development of the plastic
production chain through three
areas: promoting the export of
processed polyethylene (PE) and
polypropylene (PP), encouraging
competitiveness and innovation
in the sector, and promoting the
advantages of plastic.
In 2016, the amount invested in
sales fostered for exports totaled
BRL 139 million, which was 3%
higher than the previous year.
Throughout the year, PICPlast
promoted the participation of
sectorial companies in fairs
and business events such as
Agrishow 2016, one of the largest
agricultural technology fairs in
the world, held in Ribeirão Preto,
in the state São Paulo.
During the year there was also
an advance in the agenda to train
businesses and businessmen
with the launch of a Production
Chain Program for eight Brazilian
states, with a total of 71
companies. Held in partnership
with SEBRAE, the project is part
of an agenda to expand the
capacity of plastic processing
companies.
In promoting the advantages of
plastic, the sector fund set up for
financing the program received
31 new participants in 2016,
which totaled 486 companies
registered since December
2014. The total volume of funds
collected a total of BRL 6.9
million from December 2014
to January 2017, of which over
BRL 3 million were invested
over the period.View entire presentation