Investor Presentaiton
Promotional Activities
SAHL HASHEESH
RED SEA BEACH TOWN
SAHL HASHEESH
RED SEA BEACH TOWN
000000 COCTED
LOVE
by Gary
ITB
BERLIN
THE WORLD'S
LEADING TRAVEL
TRADE SHOW®
world®
travel
market
A major focus of our marketing
activities in 2017 were centered
around the Old Town
area. With the new opening of
Bus Stop and the new
management of II Gusto (which
will be changed to "Sailors"
during 2018), the summer
events were centered around
directing traffic to these venues
and establishing them with the
local Red Sea residents. We
supported Bus Stop with live
bands every Friday night and
the beach with DJs and bands
during the major holidays.
With the growing popularity of
Tawaya, efforts have also been
made to increase visibility of
the project and the branding
on-site.
We have also continued our
efforts to position ourselves as
a great sports destination with
the second edition of the Sahl
Hasheesh fishing Tournament
with Red Sea Anglers as well as
two editions of the Sahl
Hasheesh Triathlon with
Trifactory. We held our first
rally over two days where 10
professional rally teams
participated. And with the first
obstacle off road course in the
region attracting not only
professionals rally teams but
normal 4x4 owners. The event
attendees exceeded 500 pax.
Following the success of New
Years Eve '16 with ByGanz and
Lemon Tree, two more events
have been hosted during our
peak holiday weekends (Easter
and New Year) with ByGanz &
Blue Marlin UAE.
Internationally, Sahl Hasheesh
is continuing to position itself as
a competitive destination in
Egypt with strong participation
in tourism trade shows (ITB
Berlin and WTM London) as
well as promoting destination
weddings in Sahl Hasheesh with
the European market.
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Investor Presentation FY2017
www.sahlhasheesh.com
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