VIVA Financial Results H1 2018 slide image

VIVA Financial Results H1 2018

Competitive Strengths 25 STC (the largest telecom company in the region) will continue to be a major shareholder and VIVA will continue to benefit from being a member of the STC group. Through this relationship, VIVA has access to technical support, industry best practice for provision of telecom services, as well as stronger purchasing power benefiting from joint procurement and coordination of regional initiatives. VIVA has an extensive, well-developed and increasingly sophisticated direct and indirect distribution network covering all parts of Kuwait. VIVA Inaugurates New Branches to its network amounting to a total of 93 branches across Kuwait 25 Extensive distribution channels 25 50 VIVA benefits from having a modern and efficient network that is adaptable to emerging technologies. The Network backbone is modern and has been designed to facilitate scalability of new operations and the future deployment of emerging technology. Modern & Scalable Network Relationship with STC VIVA Successful Branding Customer- Centric Strategy VIVA follows a customer-centric strategy, which entails focusing on the communication needs of customers and providing differentiated service. This strategy positions VIVA as the only telecom provider in Kuwait that targets enhancing customer experience. Strong Growth & Results VIVA has a proven track record of successfully providing high-quality product and services to its customers. VIVA has grown rapidly since it commenced operations in December 2008 acquiring 2.2 million customers by the end of June 2018, which represents a market share of 31%. Since its launch in 2008, VIVA has built a valuable brand associated with excellence. VIVA is perceived as the "challenger" bringing healthy competition to the Kuwait telecom market. VIVA's entry prompted the incumbent players to make several tariff changes, focus on subscriber retention and introduce new services, thereby benefiting the consumer. 8 Investor Relations 50 75 100 VIVA
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