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Investor Presentaiton

KOF's Strategic Framework continues to be the guide for the business... Coca-Cola FEMSA TOTAL BEVERAGE LEADER with SUSTAINABLE and PROFITABLE GROWTH Categories Geographiles Winning Portfolio Buildup Leverage sparkling beverage growth through affordability. ⚫ Consistent leadership position in water. ⚫ Selectively improve our competitive position in still beverages. Drive our low- and no-sugar footprint. Operating Model Transformation ⚫ Accelerate digitally driven business transformation. • Develop tailored business models for customer segment. • Address proactively growing environmental challenges. Cultural Evolution • Create a more collaborative, consumer and client-centric culture: New KOF DNA. CHOICES FOR EVERY LIFESTYLE DISCIPLINED CAPITAL ALLOCATION SUSTAINABILITY SUSTAINABLE COMMUNITIES & ENVIRONMENT PROFESSIONAL DEVELOPMENT AND WORKPLACE RIGHTS STRATEGIC MERGERS & ACQUISITIONS
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