Investor Presentaiton
Business Model
01
The company imports raw materials from several countries. The raw materials are then processed and
white glue is manufactured in their plant at Santej. The finished product is then packaged into different
sizes starting from 500 gm upto 70 kgs. The products are then sold through a mix of Distributors and
Consignee & Sales Agents into the retail market (sold to dealers).
02
At a team level, the company has zonal managers, area managers, sales executives and business
development executives. The whole chain works cohesively towards the visibility, promotions, training
of carpenters, use and applications, resolving customer issues, sales orders and processing, and other
related activities.
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03
The company also has an efficient carpenter reward model system which is a loyalty program for
carpenters. On every bucket/drums purchased by carpenters, their receive certain amount of points,
which are then recorded by downloading and logging into the app designed by the company. Post a
certain threshold, the carpenters can then redeem these points in return for gifts in several forms/
modes of awards.
04
The company has a well established and customised ERP software, which integrates its sales,
purchases, distributor and consignee agent ordering, billing inventory, receivables as well as the
carpenter loyalty programme.
Investor Presentation
EURO
7000
SYNTHETIC WOOD ADHESIVEView entire presentation