Strategy & Future Growth

MTY Key Success Factors MTY effectively responds to consumer needs Opinkberry BATON RO MR.SUB pinkberry Manchu WOK CAFE VAN HOUTTE GROUPE MTY GROUP GROUPE MTY GROUP MTY Competitive Advantages Preparation often in front of customers enhances perception of freshness and quality 80 banners, often with multiple banners in one given location to capture customers' food dollars Decentralized approach to innovation provides a wide array of novelties Affordable meals usually around $15 Online ordering technology-driven consumers New dedicated team to develop and promote retail and production operations 27 27

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