Effective Investment Promotion Strategy

WHY IS BENCHMARKING IMPORTANT? ■ To understand the complexity of investment location decisions by potential investors ■ To provide an objective and realistic 'picture' of your country compared to competing alternative locations in the region ■ To assist the potential investor in making a fact based investment decision ■ To present your IPA as a knowledgeable and professional organization ■ To continuously provide insight, monitor the Unique Selling Points (USPS) and mitigate weaknesses of your location UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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