Tokyo Investor Day
INDEPENDENT AGENCY CHANNEL
A DIFFERENTIATED STRATEGY
Key strategies
Focus on "Quality" not just top-line growth; price competition not key to
winning sales
•
Deeper relationships with fewer agencies post Star/Edison integration
•
Strong partnership with high performing agencies
Key success factors
•
Develop highly-motivated agencies and
producers who subscribe to our business.
approach
Develop and train qualified marketing
representatives to work with agencies
Number of Active
Producers (monthly
average)
2,000
1,500
1,000
166
500
Number of MR/SR(1)
250
200
209
236
0
2013
Number of MR/SR
2014
1) MR: Marketing Representatives providing face to face support for agencies, mainly in metropolitan areas.
SR: Sales Representatives providing non-face to face support to agencies mainly in remote areas.
Prudential
Tokyo Investor Day 9.15.2016
2015
150
100
Number of Active Producers
(monthly average)
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