BuzzFeed Inc. Investment Presentation

BuzzFeed Inc. Definition of time spent. We define "Time Spent" as the time audiences spend engaging with our content across our owned and operated US sites, as well as YouTube and Apple News in the US, as measured by Comscore and on Facebook, as reported by Facebook. (Excludes platforms for which we do not have advertising capabilities that materially contribute to our revenues, including TikTok, Instagram, Snapchat and Twitter.) 28

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