Strategic Business Opportunities and Technological Tailwinds

Emerging Indian Consumer Themes 1 Economic optimism has almost remained constant despite inflationary headwinds Younger generation and vaccinated populated demonstrated higher optimism, at 73-75% Grocery spending witnesses stable patterns, while discretionary spending has increased since 2020 2 Out-of-home activities are back for in-store and social experience Out-of-home activities are steadily returning, with 70% of consumers engaging in modified behaviour Categories such as shopping, entertainment, travel, and social gathering are returning to normalcy 3 Digital and omnichannel are growing; relevance prevails Three in four consumers continue to leverage omnichannel for purchases Digital services (eg, grocery delivery, streaming, online learning, and payments) are becoming the norm 4 Loyalty shake-up continues; perceived value is king, followed by purpose Seven in ten consumers switched brands or retailers, with value as the top reason Other common reasons for retailer switch were quality and sustainability RBL BANK 80 Years In Your Service ESTARUSHED IN 1943 5 Scrimping and splurging in light of disruptions More than 40% continue to splurge on entertainment at home, international flights, vitamins and supplements, and personal-care products Other categories, including consumer electronics, apparel, and groceries, are showing scrimping Sources: Mckinsey Indian Consumer Survey 15

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