VIVA Financial Highlights and Stock Performance
Competitive Strengths
STC (the largest telecom company in the region) will continue to be a major shareholder and
VIVA will continue to benefit from being a member of the STC group.
Through this relationship, VIVA has access to technical support, industry best practice for
provision of telecom services, as well as stronger purchasing power benefiting from joint
procurement and coordination of regional initiatives.
VIVA has an extensive, well-developed and
increasingly sophisticated direct and indirect
distribution network covering all parts of Kuwait.
VIVA Inaugurates New Branches to its network
amounting to a total of 93 branches across Kuwait
Extensive
distribution
channels
VIVA benefits from having a modern and efficient
network that is adaptable to emerging technologies.
The Network backbone is modern and has been
designed to facilitate scalability of new operations
and the future deployment of emerging technology.
Modern &
Scalable
Network
8 Investor Relations
Relationship
with STC
VIVA
Successful
Branding
Customer-
Centric
Strategy
VIVA follows a customer-centric strategy, which
entails focusing on the communication needs of
customers and providing differentiated service. This
strategy positions VIVA as the only telecom provider
in Kuwait that targets enhancing customer
experience.
Strong
Growth &
Results
VIVA has a proven track record of successfully
providing high-quality product and services to its
customers.
VIVA's customers' reached 2.04 million by end of
March 2019, which represents a market share of
29%.
Since its launch in 2008, VIVA has built a valuable brand associated with excellence.
VIVA is perceived as the “challenger" bringing healthy competition to the Kuwait telecom
market. VIVA's entry prompted the incumbent players to make several tariff changes, focus
on subscriber retention and introduce new services, thereby benefiting the consumer.
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